“Find your blogging niche”, they say. “You have to have direction for your blog”, we’re told time and time again. I’ve been to a couple of travel conferences this year and I’ve heard many people talk about this topic and although I agree that it’s good to have a direction for your blog, boy can finding your blogging niche be annoying.
Before April this year, my blog was just a general travel blog. It had no aim, no purpose, I just wanted to write about my travels. It wasn’t until TBEX in Lloret de Mar that the penny dropped. I needed an angle for my blog, something to differentiate from the millions of other travel blogs out there. But, the question was, what was my blogging niche going to be?
I mulled over it for a few days and I eventually realised that most of my travels include being in a coastal destination. Whether that’s being by the beach or travelling to a place that’s by the ocean. So, I came to the conclusion that I was going to make my blog into a beach and coastal destination blog! Perfect! I’d write about the unique accommodation I’d stayed in, the adventures I’d got up to and tips I’d picked up on my travels! Awesome!
And that’s where the problem begins. I’d found my blogging niche but at the same time I’d also limited myself. I’d limited myself to only writing about places and activities that were by the coast. What about the city breaks I go on? What about when I visit London and find an amazing event I want to write about? What about Yorkshire, the place where I currently spend most of my time and is one of the most beautiful places in the UK?
Even though I do get to travel a lot, I don’t travel full time and therefore I don’t have new beach or coastal destinations to write about all the time. This has recently put me into a blogging rut. And I hate it. I hate sitting at my laptop with the energy to write a post but without the inspiration to write anything useful or – and here’s the key – to write something that fits within my niche. I could, for example, tell you about the amazing ice cream parlour near where I live and the cute alpacas you can see on a walk to the amazing ice cream parlour. I could also tell you about the wild country side that’s here in Yorkshire but that just doesn’t fit with the whole beachy theme I have going on right now.
So I have a bit of a dilemma on my hands. Is it possible to maintain a blogging niche while also writing about different subjects from time to time? I still want to be a travel blogger rather than a lifestyle blogger, so how do I label my niche now if I want to include more local and UK travel – which often wouldn’t include being by the coast? I might eventually want to think of my blog as a business so being specific is probably a good thing right? Or is having a niche actually that big of a deal in the first place?
Forgive me for the babble in this post but has anyone else had this issue before? Have you struggled with finding your blogging niche and then sticking to it? Have you ever changed your blogging niche before and how did it go?